Why Social Media Marketing Is Cost-Efficient
Today’s technology opens new opportunities for businesses to better connect to their audience. What makes using this strategy more attractive is the fact that is more cost-efficient. No extravagant events, no pricey travels, building relationship could be as convenient as posting an update nowadays. Here are reasons why investing on good social media marketing can save your business money in the long run.
It’s Free
Perhaps the easiest way to categorize social media marketing as money-saver is the fact that it is available to anybody for free. While in some cases, there are available paid add-ons to upgrade or specially promote your account, Facebook, Twitter, Instagram, Youtube and others are generally free. A teenager who has decided he no longer wants to use his old skateboard can even make deals through Facebook by posting photos of the item and indicating his intent to sell it an affordable, friendly price. Without having to spend a penny, your company can do promotion or provide information to your audience through social media. Going for free options is definitely more cost-efficient than paying for other forms of online advertising like banner ads or pay per click.
It Has Wider Reach
Thanks to social media, you now have the globe as your marketplace. While some, like Facebook, allows you to streamline your audience, it is important to note that the most popular social media platforms have global reach. Real-time updates from any part of the world can be seen at any time of the day. Take advantage of this. If you think you have a product or service that will appeal to a large audience, regardless of demographics, social media will serve as a good courier for you. You don’t have to use other mediums like TV, radio, and print ads or spend on travelling just to market something you can do with just a tweet or interesting photo.
It Requires Fewer Manpower
Have you ever tried coming up with a marketing campaign that practically gets every department in your office on their feet doing something? Well this shouldn’t be the case when you’re doing social media marketing. Normally, updating posts will only require the efforts from your marketing and creative teams. Outsourcing an expert even rarely happens in this kind of scenario. Even a long blog post will need only one person. Less manpower often means less expenses as well.
It Offers Unlimited Content
When you are advertising through TV or radio, you always consider air time. When you’re paying for an ad space, you are also confined to limited words and graphics to make it articulate and effective. Number of words per posting may also be a problem in social media, but as to how many posts you want will never be an issue. If you plan to upload a video on Youtube then share the link on Twitter and share that tweet on Facebook with a longer description, that definitely won’t be a problem. Be creative, elaborate your point, have a strong public relations through technology, the social media provides you limitless space to express what’s on your mind or what you want to instill in the minds of your audience, for that matter.
Author Bio
Amanda Smith is a blogger based in San Diego, California. She loves writing about technology and gadgets, travel and arts, health and wellness, and just about anything that tickles her fancy. When she’s not writing, she’s busy catching up on her favorite sitcoms with her yellow Labrador, Chandler Tribbiani. You can catch more of her works at her gang’s hangout, wordbaristas.com.
Category: Social Media
