What New News Will 2013 Bring in Marketing?
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The trees of the future grow from the seeds sown in the present. As 2012 ends and we calculate the carry forward into the next year in true business spirit, here is a brief glimpse on what opportunities would 2013 unlock in the marketing scenario. With all other marketing strategies evenly exploited to provide marketing solutions till date, the focus now would be on the much talked about custom marketing solutions through social media and mobile devices. The trend is already in pace with Facebook introducing sponsored ads and promote your post options, and Google shopping operating as a paid model. It is evident that we would see more of such trends catching up in 2013.
The true marketing evolution will be in terms of social platforms. As people begin to trust the internet even more and thereby provide all kinds of personal data on social media sites, it is only an obvious guess to imagine that what wealth of crucial personal information is waiting to be harvested. That is the way all marketing energies are being channelized, without a doubt. It is huge, no doubt with billions of people and their data trove of personal info on social media sites that keep being added every day, but surely the social media sites, especially facebook, are moving in a direction to make this information available to marketers who can follow this up with custom marketing solutions. It’s a huge challenge nevertheless, to customize and provide tailored solutions to individuals, but the wheels have been set into motion. What will be interesting to see the analytic evolution of behavioral patterns and how far can marketers keep pace with the fast evolving scenarios. Targeting user groups may simplify the approach to some extent, but still at the granular level, it comes down to an individual customer making a purchase. Groups rarely discuss and make purchases. We, as human race have not evolved much into group consumers, unfortunately.
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This individual-group dynamics brings to forefront another important aspect of marketing- that of connecting individuals across various verticals looking for the same things to purchase. These people may belong to different continents and different socio-cultural levels, but they happen to have the purchasing power to demand the same thing at the same time. Unifying these different dots to make a bigger picture will be one of the key impetus of 2013. Organizations are already investing in creating in-house social media platforms where employees can share their personal experiences within closed groups. Such closed collection of data would help organizations to suggest what their employees are looking for, thus making the jobs for marketers easier. The mobile devices would come into greater action, thereby making the marketing world more fast paced and time intensive than it already is.
As always, with the evolution of market conditions, and Google algorithms mainly, the demand for impressive original content will be fueled even more in 2013. Content marketing is already big, but the internet is expanding rapidly. There is no end to how big it can be, or it would be.
About Author Bio : Owen Alstott is experience writer & he makes it easy to understanding business financing. Learn more about business, finance, money, small loan & Settlement Loans related topics by Owen Alstott. Visit on website to know more.
Category: Business
