Two Money Saving Real Estate Marketing Ideas

From boom to bust is but a short distance in real estate matters. Advertising in magazines and newspapers is a very good idea and you can always make your presence felt in the consumer’s mind by making use of them. Even more so are the television advertisements. However, it costs good money to achieve the state of visibility through traditional print and electronic media. In the event, the ubiquitous Internet has proved to be a reliable ally in real estate business. At the fraction of the cost you incur through advertisements in the two media mentioned, you can get significant returns if you use Internet wisely. You may even see returns disproportionately high.

Print and Electronic Media

Consider the amount of money you would spend to buy signs, buy space in reputed real estate publications. And, if you chose to have your own elaborate website, it would again put you back by a good amount of money. People in real estate business often cite amounts exceeding $50,000 as investment in various avenues to get the business off the ground. If you can get the same results by spending no money at all, why could you not take recourse to it?

Your Own Magazine

You will be surprised to learn of the rates the magazines charge for advertisements. A single page published only once can cost you $1,000. You will definitely get some calls making enquiries about you and your business. But, unless you are going to have repeat publications of your ad, enquiries will dry up when the next issue is out with newer ads. What it means is that your ad is “alive” only for a short period and goes out of circulation after that.

What is the credible alternative? Why, start your own publication! With a budget of the same amount that you would pay for a single one page ad, you would end up with having some 1,500 copies of a whole booklet espousing your merits! If you take the responsibility of distributing them at random, the task would be complete within days. You can be sure your material will remain current for a good number of days in many people’s homes or offices. And, not only will all your ads be featured in the publication but you can also sell ad spots to other real estate agents at a low price. You will see a spurt in incoming calls as each day passes. And, that is what you want, don’t you?

Build up Links

You can build your own website using free websites. WordPress and Blogger are two very good entities in the field. After you have built your site, you can link other sites that will lead the visitors there to your website. For instance, you can submit articles to quality article sites like ezinearticles.com or articlesbase.com and link the articles to your website. Learn to apply SEO techniques to your text which will impress search engines like Google. Do not stuff the articles with keywords. For, you will be left far behind if you do that.

If you implement these two ideas and wait patiently, not expecting miracles, you will do fine.

Written By:

Mei Sui Ling has worked on high cash offer as affiliate campaigns. Her blogs are about making money online, blogging and website designing. She is a self taught coder and also takes up code projects.

 

Tags: Business, Real estate

Category: Real Estate