Three Reasons Companies Should Donate to Charities
All too often in the business world, companies can be focused on productivity and profitability. While those are important aspects of the business world, making donations to charity and worthy causes are also elements of a socially responsible company.
Making donations in the form of funding, time, or volunteers helps the employees feel involved, gets the company name involved, and provides much needed relief. Bob Parsons, CEO of GoDaddy, operates a foundation that gives back to the community, and the foundation serves as a great role model for all businesses looking to make a positive impact in the world.
Helps Employees
When companies make charitable donations, the employees get a dose of pride. When workers feel a sense of community within an organization, the entire business wins. Happy workers are productive workers, and when a company that employs a largely local workforce is active in local organizations, the difference in morale and attitude can be staggering. In short, when a business gives back to the community the employees live in, the sense of involvement and making a difference takes root.
Gets the Company Name Exposed
While publicity and marketing should never be a reason for making donations in the form of funding or manpower, getting a company name attached to an event as a sponsor can provide a lot of positive press for a business. One special sponsorship per year can benefit a company more in the form of goodwill than thousands of marketing dollars. Philanthropy has many positive rewards, and increasing brand awareness is one of them.
Social Responsibility
Being active in the community allows the business to be seen as a good neighbor. Social responsibility goes beyond sponsoring a little league team or making a donation to a worthy cause. Companies need to put a face in front of the public to illustrate how valuable the area is for the business. Not everyone in a geographical region is as lucky as a successful business or enterprise, and sharing a bit of the profits goes a long way in impacting the way the company is perceived.
In the end, charitable donations help to inspire employees, get the company some exposure, and provide the type of social responsibility that every business strives for. While profitability and productivity are the hallmarks of what a business does, how a business impacts the local community is equally important.
Being a good neighbor is necessary for a number of reasons, and businesses that understand that role can experience the associated benefits. By making an effort to improve an area where the organization does business, every enterprise can make a serious difference in the lives of the population.
Category: Business
