The Power of Good Local and External Signage
There’s been a lot of research that has proven that the more effective a corporate logo is, or the more effective a corporate sign is, the better experience customers have, the more committed they are to the brand, and the better the company will perform.
For this reason, businesses only trust the creation of their external signs to companies that have experience, like PrioritySign for example.
Proof of the importance of a good logo can be seen when a person thinks about some of the biggest names in fast food, electronics, coffee, or even tire sales. The very first thing that pops into a person’s head is the logo that these companies use and the signs that they have in front of their buildings.
It is essential that a company is able to differentiate their brand from others. In fact, a company’s survival depends on their ability to accomplish this goal. The logo that they design and the sign that they hang outside of their brick-and-mortar business should communicate to their customers the benefits of their brand.
A company logo does a lot more for a business than most people realize. On the one hand, it can serve as an integrator of the marketing efforts of the brand. It also serves to reflect the marketing efforts of the brand and what the brand itself means to customers. It also serves as a powerful identification tool.
For example, if a family is driving down the road and they are looking for somewhere to eat lunch, they are going to look up at the logos and the signs of the different restaurants that are on the path of their trip. Based on these signs, they will decide where they will eat and what locations they will avoid.
All of these choices will be made solely based on the positive or negative association they connect to the logo and the retail signage of a business.
A business logo has a very strong symbolic benefit. They have the power to instantly transmit or project a company’s core values and their core principles. A business logo and the signage they have outside of their business are the primary tools that a business can use to connect their company to their customers.
A logo can be used to express a brand’s exclusiveness, or it can communicate a brand’s connection to the environment. Logos and the signage that is placed on side of the building are the most crucial visual synthesizers of a brand.
Category: Business
