Smart SEO Budget Management Guide by SEO Utah Company
SEO is a critical consideration for any individual or business that wants to secure a strong position in the virtual world.
If you have a basic understanding of SEO then you will know that search engine optimization is much more than inserting keywords in content and sharing links on social media sites. It takes an experienced team of professionals to manage website optimization tasks and ensure the success of your website.
Deciding the SEO budget is a complicated task because you neither want to spend too much nor too less. In our SEO Utah company, we listen to the goals of the clients carefully and also how much they can spend to optimize the website and then suggest the right SEO package.
However, before I talk about SEO budget, let me give you an idea how important SEO is in terms of online visibility and traffic generation. A research shows 93% of online interaction starts with Google search and social media sites simply can’t compete with search engines.
In fact, search engines beat Facebook by 300% in terms of bringing traffic to a website.
Service based expenditure
Some companies have an in-house SEO team and search for SEO companies that can offer them specific services.
For example, you may need someone for PPC management or bulk email marketing to bring traffic to your site consistently. In that case, you can save a lot of money as you don’t need a 360-degree optimization service.
Ask for a quote on the service you need and then compare the charges mentioned by various SEO companies. You should be able to find a reliable service provider within budget.
Payment based on performance
I often hear clients say, “what if we invest thousands of dollars in SEO and you can’t bring my website among the top 10 results?”
I understand their concern because SEO companies don’t refund money if they fail to keep their promises. Well, you will be glad to know that some companies offer “pay for performance” facility. Basically, you only pay to the SEO service provider if you get the desired result. However, before you get too excited, let me tell you the restrictions.
You can’t expect to secure SERP ranks for all the keywords you are targeting. The service provider will mention only a few keywords from the list for which he can help your site get top rank on SERP. So, this is not a long term solution and before you opt for a “pay for performance” offer, I will suggest you to think twice.
Comprehensive packages: Most of the SEO companies offer all-inclusive packages for a fixed monthly or yearly rate. These packages include on-page SEO, off-page SEO, PPC, social media optimization, guest posting etc.
Depending on the total number of services included these packages are often called “silver”, “gold”, “platinum” etc. My advice for you is to select a package instead of service based expenditure and “pay for performance”.
When you select a package, you don’t have to worry about anything. All the SEO tasks will be handled by the service provider and he will send you monthly reports highlighting the progress of your site on SERP.
SEO is not something highly expensive or only for the big brands. Depending on your budget you can always find a great solution. Hope this SEO budget guide has clarified your doubts. If you still have some questions, you can ask in the comments section.
Category: Business
