Smart Mobile Marketing Techniques for Small Business

admin | May 6, 2015

mobile marketing techniques More than half of American adults are using cell phones and other mobile devices to stay connected online. That’s why it’s so important to take mobile website marketing into consideration when planning your overall outreach strategy.

Aside from having a mobile-friendly website design, there are many other creative mobile marketing techniques you can put into play right for your small business. Here are some strategies to get you started.

Take Advantage of Check-Ins

Sites like Foursquare and Google+ allow customers to review your business and check-in when they visit. Encouraging them to do so gets buzz going about what you have to offer. These methods take word of mouth marketing to the next level.

Be sure to offer incentives like coupons, discounts and recognition for checking in, and you’ll soon have people actively engaged in helping to market your company.

Utilize Text Marketing

Once you’ve set up your list and received permission to reach out to these people, you can begin to send text messages as a method of keeping customers updated on your promotions and offerings. Text messaging is effective for getting people to click on your opt-in, as well.

Still Sticking With Those Tried-But-True Marketing Tactics?

Mobile marketing techniques can drive revenue growth for your brand. For instance, using optimal time push, you can engage commuters during their downtime and the nighthawks in the evenings. This can mean the difference between building brand loyalty …

Don’t Forget QR Codes

QR codes, or quick response codes, are built specifically for mobile device use. Adding this matrix barcode to your business cards, flyers, ads and even in your email signature allows users to receive an ad or to view product information with a simple scan of their smartphone.

QR code reader apps can be downloaded for free, and are easy to use. This technology is opening doors for a great number of creative technological marketing uses.

Mobile Directories Work

Join mobile directories as a method of boosting your presence. Directories like Yelp and Google+ Local are great platforms to get noticed and to build your online reputation. When you create your account at these directories, be sure to add a description of your product or service, phone number, address, hours of operation and your website with a link.

Customers can find your listing and can read reviews of your company. Positive reviews will help to draw in more business. Negative reviews can even be useful, as they offer a means for improvement. You can respond to reviews and offer to make things right with a coupon or discount.

5 New Business Trends You Should Take Advantage Of

Finally, with mobile ad spending continuing to see exponential growth, the most successful marketing consultants will incorporate mobile marketing techniques into their overall strategy. With more and more people turning to the Internet to find …

Mobile Marketing Techniques

Users of these mobile directories feel empowered when they are able to leave a review and appreciate genuine interaction from businesses.

These are just some of the ways you can use mobile innovations in marketing to get the word out about your business and to engage customers. Technology has completely changed mobile marketing techniques methods. It’s more important than ever to be involved and to continue to grow as innovations become available.

Tags: mobile innovations, mobile marketing techniques, text marketing