Significance of Facebook for Every Business!
facebook logo (Photo credit: marcopako )
Are you also one of the people who believe that Facebook is only for personal use? If yes, then it’s a misconception as nowadays numbers of small and big businesses has included Facebook as a part of their marketing plan. Businesses use Facebook as a substitute or an addition in the old fashioned way of communication, which includes mail or newsletter. Facebook is like a two way street where you can respond and communicate with your potential buyers and customers and can get their immediate feedback. However, there are still many people who are reluctant to join Facebook for business purpose. Let’s have a look at some of the misconception people have in their mind that stop them to use Facebook as tool to enhance their business.
Some Common Misconceptions:
Facebook is only for connecting with friends and family:
Most of the people perceive that Facebook is only functional for interacting with friends and family. No doubt that Facebook in the beginning was not as effective as LinkedIn was in stressing up the business page. It was a closed community for university and college students, however later on its growth expands and companies find it powerful and targeted tool and started using it as an effective way to reach the more than two hundred million active users.
Facebook is only for Students and Youngsters:
Every week million of new users join Facebook and according to the Press Room page of Facebook, the number of active users on Facebook exceeds from more than two hundred million and not all of them are college students. The user includes children around age 12 and more, housewives, middle age people and even old ones. A study shows that only in United States half of the users of Facebook are older than 35 year. As calculated, most of the users are in between the age 35 to 44 and the greatest increasing age group is 55 and above.
It is a Time taking activity:
Most of the businessmen think that it is difficult for them to take out time from their busy schedule. However, with this thinking they neglect the fact that Facebook provides businesses the chance to easily and regularly interact with the people in their network. If you try to approach people, customers, employees and vendors via phone call or email, then it would take more time than what you can do In minutes with Facebook networking.
How Businesses Use Facebook…..?
Facebook is one of the biggest social media website creatively used by companies. A part of business expansion, it is used for several purposes, which includes:
- for building company’s brand image
- for announcing and getting feedback about any new product being launched in the market
- for managing the company’s online reputation
- for driving traffic to their blogs and website
- for communicating company’s information, rules and procedure and
- for attracting employees
- for promoting events and deals
Facebook and other social media websites help the vendors to understand their buyers’ behaviors and needs. And as the time would move on, these networking sites will expand to give benefits to businesses.
Author Bio:
Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-291 exams. Let’s take benefit of 70-647 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.
Category: Social Media
