Save Time with Tailored Marketing Lists
The benefits of tailored marketing lists can pay real dividends for business. No one likes to be bombarded by marketing messages and now, more than ever, they can reach you through so many different formats. From online, on TV and out-and-about, there is a plethora of images and slogans fighting for your attention. In fact, there are often so many messages out there that it is difficult for any of them to break through and register.
So it makes sense to target marketing campaigns to potential customers who form your niche market or who may be interested by a particular product depending on their current circumstances. It sounds simple enough but in reality it takes far more time to whittle down your audience than you might imagine. However, help is at hand from specialist agencies such as www.thedataoctopus.co.uk.
Such professional data marketing businesses go the extra mile in providing tailored marketing lists. For their clients, data is a commodity that is now traded to a similar degree as much of our more traditional products are. Companies use it for acquisition of business as well as retention, delivering their campaign messages direct to the heart of their client base.
The data itself ranges from the basics such as the customer’s age and address to the more detailed. These details can include things like family birthdays, shopping habits, the birth of a new baby and even specific likes and dislikes. The cross-sell potential can be enormous when the data is more specific. For example, a card company can identify family birthdays and send out reminders to purchase the right card on time. If it is known that a customer has just completed on a property, this can be taken as an opportunity to sell them everything from household appliances to flooring.
The time taken to really get to know your market is time well spent. A relationship can be built on data when it is specially tailored and evaluated by experts to bring in the return. But a positive relationship requires happy partners on both sides of the equation and marketing that is not directed at specific groups can not only fail to engage, but also raise annoyance levels to the detriment of any further communication. A good example is junk mail and junk email. As we all know, when customers are inundated with such mail, there is very little response.
Often the best-tailored campaigns focus on clusters of clients rather than on individuals who can feel that their privacy has been violated. To build a community of customers and promote brand loyalty, a degree of sensitivity and psychology is needed to really understand your customers. The very last thing a business wants is to alienate itself from its market base and targeting your campaigns will help to build rapport and secure your business future for years to come.
Suzanne Lambert is a seasoned marketing writer. She has been writing for websites and printed media for over 10 years. Suzanne uses sources such as www.thedataoctopus.co.uk to keep abreast of developments in the industry.
Category: Business
