Making Maximum Impact with Point of Sale Displays
Meat, veg, milk, eggs – when you’re touring the aisles of your local supermarket, there’s a ton of things you need to get that spring to mind. But it’s not until you reach the till that your eyes scan a special display and you realise – of course! Batteries, stationery, chewing gum… All those little things that are too small to bother with on a shopping list, but which you just have to get. Where would we be without them?
Chances are that what reminded you was a point of sale display:
A point-of-sale display selling products related to the Easter holiday. (Photo credit: Wikipedia)
Point of sale displays – also known as POS displays – are absolutely essential for a thriving retail business. They provide a stunning full-colour advertising display that gives a great brand impact. They help to present products in the best possible way: front and centre, instead of hidden away on a shelf. And they’re placed at a point in the shopping process where the customer is most receptive to picking up something extra. After all, when we queue up to pay at a till we’re usually racking our brains, wondering if we’ve forgotten anything important, and – more often than not – it’s right there in front of us on a POS display. It’s as easy as picking it up and placing it in our basket.
Point of sale displays come in a variety of shapes and sizes, and it’s important to pick the right one for the job. While you can pick a standardised format that’s ideal for most retail environments, point of sale companies like Print & Display Limited will provide a bespoke design that’s tailored to your product.
Almost all POS displays feature a eye-catching printed header that draws customers in and often includes copy to explain the benefits of the product. Beneath this, there might be a bin for displaying large numbers of products: great for small or irregular items on special offer, because it creates the impression of volume and economy. Some include shelves for a more ordered display, and others are designed for flat products that can be stacked into a pile.
To support these types of product displays – or to serve as advertising elsewhere – Print & Display Limited also supply dummy boxes, which are simply oversized empty product boxes that immediately catch customer’s attention – after all, who wouldn’t notice a jumbo-sized box of tissues? More traditionally, you could opt for a standee display – either flat or curved to stand out on the shop floor.
And then there’s the question of placement: you can choose from free-standing for use on the shop floor, or countertop units for use on a table or counter. Materials range from common corrugated board to vacuum-formed or injection-moulded plastic for more impressive and durable displays. So no matter what your product or brand, you can find a point of sale display that will make a big difference.
Category: Marketing
