Is Your Signage Impacting Your Digital Presence?
Business Sign X (Photo credits: www.roadtrafficsigns.com)
The habit of snapping and sharing pictures via the internet has woven its way into the fabric of our daily lives. Social platforms such as Facebook and Instagram bear witness to the vast number of people from all over the globe who enjoy communicating online and sharing their experiences with friends and relatives.
The Advent of the Shoot and Post
The convenience of camera phones have led to an ever increasing number of people snapping pictures of themselves at various business locations. They then give an instant update on their location and activity by sharing these pictures with friends and family on their friends list. This serves as an invaluable promotional opportunity for small businesses to advance their digital presence/footprint.
Being in the Right Place at the Right Time
Pictures are really worth a thousand words. A great photo can go viral within a few seconds, if it generates a huge number of likes and other people decide to share it with those on their friends list. The idea of being in the right place at the right time is usually used in reference to taking advantage of a great opportunity that presents itself; just imagine the level of publicity and increased digital presence your business will enjoy from just having your signage displayed in a picture that goes viral.
The sight of your sign in that photo could see several people making mention of your business in their comments. If this happens across the Web, the fact that people have a digital image to match to your business name could give you virtually unlimited free online promotion.
Do Not Alienate Your Clients
Some owners/managers restrict people from snapping pictures of their business place or products, and this could alienate their customers, Some restaurants, for example, forbid their customers from snapping pictures of their dishes. Imagine that an excited group of four dining in your restaurant decides they want to snap pictures of themselves enjoying your food. A nice tabletop sign that gets included in the picture will add to the credibility of the photo. Those customers will more than likely want to ensure your restaurant’s name is clearly shown in the shot, as it will add authenticity to their photo and their story. They may even ask to have an employee take a shot with them. If that individual is in a uniform with the company’s name on it, it can also act as form of signage.
Let Them Take Pictures and Reap the Benefits
Proprietors who stop people from taking shots of their business or products miss out on having customers pass on the news of their business via word of mouth/social media. Each customer might have hundreds of people on their friends list. Once they upload that photo with your signage nicely displayed, and their friends start liking, sharing and commenting, your digital presence will start to soar.
Letting customers to take pictures of your business with suitable signage in strategic areas offers a level of online marketing that you may never be able to achieve from your own efforts, and it could give your business the type of exposure you’ve only dreamed of.
Scott Quinlan is a business signage consultant with an extensive background in SME branding. He enjoys sharing his insights and tip through blogging. Visit Impact Architectual Signs for more ideas.
Category: Business
