Is Link Building for SEO Worth the While for New Businesses?
While nobody disputes the need or importance of link building for large businesses that have a full-fledged digital marketing team, entrepreneurs who are trying to keep their ventures afloat often question the need for making the investment at such an early stage of the business. A brief investigation:
Fundamentals of Link Building
When Google allocate ranks to sites, it uses two considerations; the relevance of the queries and the authority of the websites. To gauge authority, it refers to the quality and number of links that point to the page or site.
Link building results in higher rankings as the inbound links boost the domain authority of both the site and the page being optimized. Consequently, more traffic is generated for the website.
When the link building is being done through external content like guest blogs and directories, it results in the generation of referral traffic. Link building also serves to increase the visibility of the brand even if the users do not actually click on the link.
Link Building Is Long-Term
While there are plenty of advantages of link building, the results, unfortunately, take some time to reveal themselves. Effective SEO is actually a very long-term strategy, and the return on investment actually increases the longer it is pursued.
For example, the initial links that you build are likely to be without much authority and won’t get you much traffic too; however, they are good to build reputation to acquire links with better authority in the times to come.
According to a consultant at Tayloright, a leading SEO agency, because it takes so much time for link building to evolve, it is actually more important for entrepreneurs to start early.
Investment in Time
While it is possible to commence your link building campaign on your own, in the long-term it can be quite difficult to manage the consistent production of content of an excellent quality that is required for publishing in external publications.
Unless your content has links with natural anchor text,is relevant, and has authority and quality, it is unlikely to find much favor with publishers. For effective link acquisition, you will need to conduct extensive research and engage in writing, editing, and marketing; all of which are likely to take up substantial time.
If you want your content to be picked up by the really top-class publishers, you will need to really scale up the quality of your content.
Conclusion
If you are busy building your business and don’t have the time for SEO and link building, you can offload the task to a professional agency that will build links that give you authority.
The benefit of engaging an agency are many, you get instant authority as the learning curve is less and you can leverage the expertise of the agency, you can save a lot of time that would otherwise have to be spent by you to build links, and you get better accountability for results.
However, the cost can be pretty steep and may not be affordable for many small businesses.
Author Bio: Maria Jones is an independent SEO consultant. She focuses on helping small businesses to get better online visibility. Maria has worked in a number of SEO agencies, including Tayloright.
Category: Business Website
Link building is a crucial element in S.E.O for business and also for a new business. Because of one of the main algorithms to rank on search engine results page is link building or off page S.E.O. good Rank in S.E.O is mandatory for a business because of it free or it also maintains a reputation for a business.
Absolutely. SEO is imperative to your website getting found on the Internet.