How to Kick-start your Career as a Marketing Manager
Considering a career as a marketing manager can prove to be a promising decision in the long run. If you believe that you possess the relevant skills and enthusiasm to do justice with the job role, there is no stopping for you. The following post tells you how to give it a start. Read on…
Career Outlook
Several job avenues are available for graduates in MBA marketing. One can find opportunities in a wide range of sectors such as Hospitality, Media, Tourism, Retail, Consultancy, Banking, and FMCG.
A degree in MBA Marketing delivers high returns in future. Marketing is a dynamic field of work where salary package for Marketing Managers increases steadily.
As per the Bureau of Labor Statistics (BLS), Marketing Managers were offered a median yearly wage of $107,890 in 2004 and $129,000 in 2012.
The above chart shows that when compared to other similar job profiles, such as Sales Manager, Market Research Analyst, or Financial Managers, Marketing Managers earned slightly more than the other roles in 2012 as per the BLS report.
For the year, the average annual salary included:
- Marketing Manager: $ 119, 480
- Financial Manager: 109, 740
- Sales Manager: 105, 260
- Management Analyst: 78, 600
- Market Research Analyst: $60,300
How to start?
Once the salary figure is sufficient to entice you to pursue a career in the respective field, the next discussion is how to do that. The answer is that every specialized field of work demands special skills. Marketing Management is a challenging field that requires important competencies such as leadership skills, communication, analytical skills, and organizational skills.
Therefore, the first important requirement is to consider a graduate degree in marketing. MBA in marketing can give a competitive edge over your competitors in the job market. An MBA course involves mandatory internship that enables the students to apply their theoretical knowledge in the real world. Top ranking B-schools also offer placement facility and give a good start to the future managers.
What more is required?
Marketing strategies keep on changing to cater to the need of the changing business scenario. Hence, it is important to ace your knowledge and skills to perform well.
Here are a few things that you should be able to answer if you wish to pursue a career in marketing management. These include:
- Can you interpret data?
- How comfortable you are in communicating your ideas and plans?
- Where do you stand in your organizational skills?
- Do creative ideas come easily to you?
- How good you are at people management and Public relation skills?
- Do you understand global business scenario?
If you have positive answers for these questions, you are definitely ready to work as a marketing manager. The best part of pursuing a career as a marketing manager is that there is a demand for these professionals is almost every industry. Therefore, jobs are available in different categories such as Brand Management, Market Research, Public Relations, Promotions, and Advertising.
Other important tips
When you plan to boost your career in marketing management, there are a few tips that can assist you in your career progression:
- Check jobs online
- Enhance your social network
- Focus on professional development by attending additional training sessions and courses
- Start with entry-level jobs to understand the basics of the industry
Pursuing the course develops the required skills and prepares you to face the corporate world. Whether you plan to run your own company 10 years down the line or dream of working with a top MNC, an MBA program can give the required push to your career.
So, understand the importance of giving a right foundation (in this case, an MBA degree) to kick-start your career as a marketing manager.
Author bio:
Swati Srivastava is an avid writer and a blogger who loves to share her knowledge and ideas on a wide range of educational and career related topics. Her articles are published on various reputed websites like Shiksha.com. Follow her on Google+
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