How Restaurants Try to Wrangle Money from Patrons?
(Photo credit: Meurthe & Moselle Tourisme)
People who want to eat out in the restaurants always try to save money through online packages and deals, but restaurants also have a lot of ways to push customers to spend more. Setting up the special offers, happy hours and a lot of ways are used by the restaurant management to empty up your pocket. Following are some of the ways that restaurants use in order to allow people to spend more.
Menu Design:
Yes! Menus can work a lot in forcing customers to spend more. Menu designing is a really great art that can gain customers’ attention to a specific product. Designing a good menu according to the thinking of a customer is a really tough job. Here are some of the tricks that restaurants use to collect more money from customers through their menus.
- Item Placement:
Placement of item in a menu card is a technique. Items are placed in a contrast to price. For instance, an item worth $30 will be placed right below the item worth $50. So, the customer will pick up the cheap item among these two and that item will be so profitable for restaurants.
- Featured Items:
Some restaurants place their most profitable and highly priced product as a featured meal. They know that customers do not take price so seriously, when they se beautiful images of featured items.
Forced Waiting
You have often seen lot of open tables that you could use, but you still have to wait. Most restaurants do this by purpose. Their trick is to let you sit in the lounge or waiting area. And it is the time when drink servers get an opportunity to push you to have a drink. Some restaurants make a separate bill for the items ordered in lounge. This trick will push you to spend money by giving tip to servers multiple times.
First in Row:
Most of the restaurants place their items under headings. Headings, like beef, chicken, stake, desserts, and appetizers, are on the menu card. It has been tested that most people select the first item from a category. And this is the area where restaurants place their most profitable product.
Fake Specials:
Savvy restaurants have a separate place on their menu card, where they place their “daily special meal”. This item could be the one that will expire soon. Restaurants usually place an expensive dish in their featured and special offer, which will lure the customer to think that an upscale dish is available at low price. Some restaurants will make customers to assume that special dishes receive discounts, but, actually, there is nothing such as savings.
Final Words:
These are some of the tricks that restaurants use in order to force the customers to spend more. Remember these and we hope by knowing them, you will be able to decide what is good for you in a reasonable price.
Author’s Bio:
Muddassir began his career in finance at Speedyloan. Now, he helps people getting cash advance. You can read pay day testimonials on his professional services.
Category: Business
