From Snack Food Enthusiast to Super Bowl Ad Creator? Inside Doritos’ Popular Contest
It’s well-known that many people get as excited about Super Bowl advertisements as the game itself. Marketing teams are certainly aware of this, and are often willing to spend huge amounts of money for that all-important kind of advertising. Exact figures spent are usually kept under wraps especially because prices could vary depending on the time a spot airs, or its duration. However, an article published by CNN Money threw out a ballpark figure and stated companies may spend 4 million dollars or more on a Super Bowl advertisement.
The Potential for Worldwide Exposure
If you’ve always watched the Super Bowl ads each year and thought to yourself, “I could do something even more creative, but I don’t have that kind of money to spend,” you’re in luck! Doritos, the brand responsible for the popular tortilla chip snacks, is giving people the chance to create advertising spots that will air during an upcoming edition of the sporting match-up. Keep reading to find out what you need to know about how to get in on the fun.
If Doritos are Sold in Your Country, You Can Enter
This is not the first year the Frito Lay Company has offered their “Crash the Super Bowl” contest to Doritos enthusiasts. However, this year is unique because people from all over the world are eligible to enter. During the past seven years the contest has existed, it was not open to people in all 46 of Doritos’ global markets. Now, as long as Doritos are sold in your country of residence, you’re free to try your hand at creating an advertisement that could be seen by millions during what’s arguably one of the most prolific events in sports.
A Tempting Prize Package
Although most people would likely be happy enough just to have their ads air during the Super Bowl, the two winners of this most recent installment of the competition will get much more that. Specifically, along with one million dollars in prize money, the victors will get the opportunity to work with Marvel Studios on a film called Avengers: The Age of Ultron. That movie will be a sequel to The Avengers, which became one of the top-grossing films ever made. Regardless of how the sequel performs in a financial sense, it’s already been creating a buzz in the film industry and beyond. Anyone who had a chance to contribute to it would likely be in for the chance of a lifetime, not to mention an amazing accomplishment to mention on a job resume!
Power to the Fans
In another first for this version of the contest, there will also be a fan-voted component. Whereas the spots that’ll air on television will be chosen by a judging panel, a one million dollar cash prize will also be awarded to the 30-second clip that receives the highest number of votes from fans. Upon submission, contest staff members will verify that a video meets all the official requirements and then upload it into an online gallery that people can browse and then cast their votes.
Now that you know more about how this highly-anticipated contest will run, it should be easy to see why it’s such a smart marketing move on behalf of Doritos. Clearly, this contest could help build further awareness for the brand and also drive traffic to the Doritos website, since people must go there to vote for their favorites. Whether a person enjoys eating the chips or not, you’d be hard pressed to find someone who would willingly pass up their chance to create a Super Bowl advertisement, and the Frito Lay Corporation is using that reality to its advantage. Give it your best shot beginning on October 8th.
Brett Harris loves to enter contests and is interested in the different types of marketing. If this is something that interest you as a career check out the Top 10 best online masters in marketing degree programs.
Category: Business
