Connecting With Other Business – A Better Way To Grow Your Company

business leaders (Photo credit: squareintheteeth)

If you want to succeed in business you need to network and make contacts. Most business don’t pursue all the opportunities available to them. Sure they serve their customers well by providing quality goods and services. Customers are important but concentrating only on them you are missing many more opportunities to grow your company.

Early in my business career if we wanted to connect with other businesses we had a book about 4 inches thick that listed all the businesses in a particular industry. If we needed product or wanted to connect with other businesses we went through this book to find what we needed. We received a new book once a year. By the time we received it much of the information was old or just incorrect. Businesses shut down and new businesses started up. For the time, it was the best available way to network with other companies.

Jump ahead to today and you will find the same information online. Today’s business to business contact websites make the 4 inch book a dinosaur. Putting your business listing on these B2B websites allows you to have the contact information for millions of business professionals. In these contact websites you will be able to communicate with businesses from the smallest far off towns to the largest fortune 500 companies. You will be able to make contacts in a company, from the secretary to the CEO.

Having this type of information in one place is an asset in helping your business grow. You will be able to connect with your counterparts in other business and this will allow you exchange information critical to your company’s profitability.

As with the 4 inch B2B book we used to get every year, many people worry about the information on these B2B websites becoming old or inaccurate. We know from experience a contact you made today may be working for a different company next month. How does the  information on theses websites stay up to date.

As you use the B2B contact website you will find that as you add your information and search through the databases adding contacts to your list,  millions of other users are exchanging contacts also. The database will continue to grow and constantly be checked for accuracy.

It doesn’t matter if you’re in sales, marketing or recruiting it’s important to connect. A B2B contact website will help you in marketing yourself and your company.