Business Cards – How It Can Contribute to an Effective Business Plan
moo.com business cards (Photo credit: bargainmoose)
First impressions are often considered the last impression. This is truer for you, if you own a company and want to make a name in your business sector. In the present competitive world, you can never have enough contacts to succeed. You would always need new contacts and fresh business coming, to sustain yourself and keep your company ever-growing. This is something that can be done with the help of a personalised business card, which can develop the correct impression you want your clients to have about you. It is probably one of the most important tools that contribute massively to an effective business marketing plan.
In a small business card, you not only carry the professional image you want to depict to your clients, but also mark your niche in the industry. So while selecting a business card, you have to be very careful about its appropriateness, as your business card would highlight the industry you are in. Suppose, your business is in the funeral industry, you cannot have a business card that has a glossy structure or have cartoon figures. This would create a wrong impression. So here are some styles of business cards mentioned below that might guide you to decide what you need for your business.
Styles
- Basic Cards – As the name suggests, these cards come in three basic colours only – black, white and cream. This depicts a no-nonsense approach and is probably the best option when you have only utility on your mind. With a simple design where the information is presented clearly and briefly, these cards are for those who are only interested in facts and figures.
- Picture Cards – Images convey more than words. Adding your photograph or some sort of caricature or image to your card, can make a client remember you. This can distinguish you from others, for which the next time you meet your client, you can expect to be remembered.
- Tactile Cards – Using unconventional materials for cards such as wood or metal in nonstandard shapes, folds, edges or embosses can get you noticed as well. Due to their unusual production processes, these cards are more expensive than the regular ones. But when you see these cards, you would know that these cards are worth every penny of yours.
- Out of the Box Cards – These can be anything. Depending on the amount of money and creativity you are ready to dish out; you can have cards made of anything. Say, you can have cards made of chocolate as well.
- Multipurpose Cards – Cards that act as appointment reminder or discount coupon can draw a lot of attention. Cards that serve additional purposes are preferred to a great extent. Say a business card of a hotel that has a map on its back would naturally be appreciated by tourists than other cards that only states details about the hotel.
Thus, each business card lends its contribution to your business in its own way. Once you have settled on the fact which type of card is best suited to your business, you can decide on the weight, quantity, colour and finish of the business cards. Just trying to keep your business cards as much unique as possible, would ensure that your card gets noticed with the client, thus contributing effectively to your business plan.
Author Bio
Smith is a freelance content writer who has recently got his Business Cards. Before settling down to one type of cards, he has done a lot of research on the various styles available, which he has shared here.
Category: Marketing
