Attract Customers with Store Front Attention
Mannequins at the Holt Renfrew store in Montreal, Canada (Photo credit: Wikipedia)
One of the best ways to attract customers to your store is by setting up an appealing storefront display. But is there a secret for how to create the best display you can? Are there certain colors or designs you can use that will trigger the emotional responses you would like to draw people into your store to learn more? In this article we will discuss the best ways to attract customers with store front attention.
Go with the Holiday Themes –
One of the great things about holidays is that there is a lot of room for imagination. Most any type of retail store can take advantage of a holiday theme. If you are a clothing store, you could set something up with mannequins and create a scene where a male is offering a female a gift and they are both wearing some of your best clothing lines. You could have a sign posted right at the door that states a 2 for 1 deal so that your customers will have more incentive to go in and by something for their loved ones and also get something for themselves too. This idea works with any kind of product line from jewellery to toys.
If you do not want to specifically target holiday times, you can stick with the seasons as well. Set up a display with mannequins going sledding or having a snowball fight with your quality made snowsuits and outerwear. The truth is that the more creative you are, the more attention you will attract than once you have their attention you can offer deals or coupons or even rewards for purchasing from you.
Keep it Clean –
This means making sure that there is no trash or merchandise just lying around and making your store look unkempt. Many store owners forget that the doorway and front access area is still considered your store front.
By keeping these areas cleaned, bright and fresh looking with new paint around doors or trim, you will see a big difference in how people react to your store. If you do not have a location inside a mall, you will want to make sure all of your signs that hang outside
are replaced if broken or faded from the weather and time. If your signs look new and fresh, people will get the idea that you take pride in your store and that there is quality merchandise inside.
Change it up –
No one pays attention to a store front that always shows the same things day after day. But if you take the time to think up new and creative themes to showcase the items you sell in your store, people will walk by regularly just to see what you’ve been up to. Since you will be trying to use most of the inventory you already have on hand, it should not cost you much more for props or furniture items to display your items in a unique way. If you are having a hard time coming up with ideas, take a look online at Retail packaging shops to see what colors and designs they use to attract attention to their items.
Color, creativity, special events, and discounts go a long way when looking to attract customers with store front attention. Make it big and bold when making signs or banners. Make it colourful and humorous or dramatic when designing a store front theme display. And make sure that you keep the scenes changing to keep your customers coming back and you will find see that much desired boost in traffic in no time.
To know more about the use of money for buying the best gifts please check How to Improve Gift Shop Retail Sales
Category: Business
