5 Practical E-mail Marketing Strategies
Businesses have been using e-mail marketing to promote their businesses among their target audiences. Whenever you open your mailbox, you can see a chain of e-mails from various businesses. Most of the time, you do not read it, as you are not interested in the subject discussed in the newsletter.
With several businesses trying to reach out to their audiences, staying ahead in the competition can be difficult if you cannot adopt an effective e-mail marketing strategy. This article delves into the various strategies of successful e-mail marketing campaign.
If you think that you can get success by sending the same e-mail to all audiences, you are wrong. You need to offer personalized services to each targeted audience. For this, you should work on e-mail database segmentation.
Mentioned below are some strategies to target your audiences.
Consider the last time an audience visited your site
A client is active until the time he or she visits your site. To realize if you should send a ‘We Miss You’ newsletter, you can check the last time he or she entered your site.
Depending upon your type of business, the lifespan of clients can vary. In the event that you own a B2B, the lifespan is more than a B2C e-commerce site. If you own an e-commerce site offering dresses, your clients may have a lifespan of maximum 2 months. After that, you should send them a newsletter telling them how much you are missing them.
Take a look at the investment made
If you feel that a client has stopped visiting your site, you need to calculate the amount he or she spent while buying your products. If the client bought one expensive luxury item, you need to send newsletters promoting such products.
However, if you notice that he or she bought many less costly products, you should send newsletters with offers and discounts. This way, you can show your audiences that you remember them and stop them from unsubscribing your newsletters. An expert in a company offering bulk email marketing services in Mumbai can give you an insight into this particular approach.
Have separate approach for local and online customers
Do you have a local business with e-commerce presence? In that case, your marketing strategy for local clients and online clients should be different. If you want to reach out to your online clients, you can ask them to offer their zip code when they are signing up for your newsletters.
Again, in the event that you have a large presence across the country, you can use a store locator to let your audiences know that you are waiting for them to visit your store.
Understand the difference between clients and prospects
When an audience converts, he or she makes a purchase. You can express your gratitude by sending him or her‘Thank You mail.’ Your letter of appreciation will be acknowledged by the client and if you offer efficient service, he or she will make a repeat purchase from your site.
But, as far as prospects are concerned, you must not consider them to be clients unless they purchase from your site. Thus, you need to be careful when sending ‘Thank You e-mails.’
Determine your targets as per gender and income level
Now that you know the importance of e-mail database segmentation, you should plan your e-mails accordingly. Women are choosier than men as far as buying cosmetics or dresses are concerned.
So, you need to offer them with more options. Again, while a student will look for clearance sale, a professional earning well will buy the product at its original price.
Conclusion
The above-mentioned e-mail marketing strategies can increase your foothold in the industry. Apply them to promote your business among your target audiences.
