5 Effective Ways to Use Social Media For Your Next Campaign

admin | January 18, 2019

Nowadays, for your business to be successful, it needs to have online presence, specifically social media. 77% of the U.S population has at least one account on social media. People use social media to talk to their friends, get updates on trending things, and business purposes.

Due to the high number of users on social media, business owners appreciate the importance of targeting their clients through social media.

Whether people are traveling, working or relaxing, they are always using social media in one way or another. It is difficult to imagine how a business can survive without having social media presence.

The reason is that social media helps you create brand loyalty, interact with your current and potential clients, and drive sales.

If you have an upcoming campaign for your business, here are some practical ways you can use social media.

Understand the Goal of the Campaign

You and your team need to work together in understanding the particulars of the campaign. Whether you are a promoting an upcoming event or a new product in your business, you need to understand what the end goal is.

Ensure that the post is well articulated and entertaining at the same time. How do you expect your followers to react when they see your posts?

How can you know the effectiveness of your campaign? Before you start working on the campaign, you need to set the end goal and work toward it.

Get all the vital details so that you clearly understand where you are heading to. If you feel like you need some professional advice before beginning the campaign, feel free to consult Brisbane Marketing SketchCorp. Investing in professionals assures you of a successful campaign.

Decide how to Promote the Campaign on each Channel

Now it is time to decide the content you want to share on each social media channel. Videos tend to attract followers on Facebook and Instagram.

If you are planning to tell your audience about an upcoming event, you can create a special banner image that is catchy.

Understanding the fact that each channel has its purpose is essential to the success of this step.

Most companies use Facebook and Instagram to share posts with images. The target audience on these social media platforms prefer seeing engaging posts followed by images. For you to interact with your followers, you need to make use of social media advertising.

If you have not started using any advertising tools, you can experiment with one channel and see how your followers respond.

If you are lucky enough to get people engaged, make sure you stick with that channel for all your campaigns.

Current and potential clients enjoy quick response when they ask any question in any of your business social media pages. If you are a business owner, you need to employ someone that can be in charge of dealing with any queries from your clients.

You can also set an alert on your phone that updates you in case someone comments or sends your business a message.

The quick response makes your clients happy and content. The good thing is that happy clients can always recommend new people to your business.

Schedule your Posts

When it comes to social media, consistency is critical. If you decide to put up one post each day, ensure that you stick to that trend.

On the other hand, if you have a YouTube channel for your business, you can decide to upload videos every Thursday. Most of your clients may adjust their timetable according to how you adjust yours.

Therefore, they may be expecting content from you every time. If you have a busy schedule, you may end up forgetting about your social media accounts.

If that is the case, you do not need to worry; there are available social media scheduling tools that you can use to remind yourself on when to engage your followers.

The good thing about posting on a regular basis is that you build brand loyalty and your followers gain confidence in your brand.

Once you win the trust of the clients, your business is likely to grow because the current clients can bring in new clients for you.

Research your Competitors

Researching what your competitors are doing is a helpful step when it comes to social media campaigns. Understand what works for your competitors and ensure that you do something better.

Get to know the type of posts that get your competitors great results, how often they upload content, and how they respond to their client queries.

Once you uncover the social media strategies used by your competitors, you can gain an edge over them by doing better than them.

You can either opt to carry out manual research on your competitors or use competitor research tools to get adequate data for you.

Publish Unique and Trending Content

It is possible to share content that is unique and trending. Search online for trending topics and add your spin on them to make them more enticing.

If people are talking about how Facebook Zero is going to spoil reach, you can opt to inform people how to use it to engage more with the clients.

You need to understand that your brand is unique; therefore, the content you share should also be unique.

On social media, there are always trending topics every day. When there is a trending topic, many people tend to follow closely. Use these trending topics to capture new clients for your business.

When you decide to use social media, you need to know about many things that people talk about. Do not allow your brand to be left behind.